Tips on Pricing Your Home in Today’s Real Estate Market

The market ultimately determines the true value of your property. Before you compare your home to similar properties and establish a competitive list price, the following points should be considered:

-Location

-Size

-Condition

-Community amenities

-Buyer supply

-Financing Options

A comparative market analysis is an indicator of what today’s buyers are willing to pay for a home. It compares the market activity of homes similar to yours in your neighbourhood. Those that have recently sold represent what buyers are willing to pay. The homes currently listed for sale represent the price sellers hope to obtain. And those listings that have expired were generally overpriced or poorly marketed.

I will prepare a competitive market analysis for your home based on the most current market information. Together, we will establish the proper list price for your home.

Your property is not something you sell every day. In fact, for many people it is their largest asset. A house is very complex to market and the process needs to be well organized. To do the job properly, a plan is needed.

I will prepare a personalized plan for you containing all activities intended to market your property. Your property will be aggressively promoted online, through other Real Estate Professionals, your corresponding real estate board, MLS services (unless it’s an exclusive listing), and mailings to potential buyers in your area.

The single most important decision you will make is determining the right asking price for your property. Once a realistic sales price is achieved, you can count on your property being professionally marketed and promoted to bring more buyers to your door. Pricing your home right means:

-Your property sells faster, because it is exposed to more qualified buyers

-Your home doesn’t lose its ‘marketability’

-The closer to market value, the higher the offers

-A well-priced property can generate competing offers

-Other Real Estate Professionals will be enthusiastic about presenting your property to buyers

This post courtesy of Ali Maldoff and Chestnut Park Real Estate Ltd., Brokerage